We all experience those times when we have to make a quick decision even when we have a very limited information, and we wonder should we just trust our snap decisions or should we collect more data?
In his amazing book “Blink”, Malcolm Gladwell examines these questions in a very scientific way, the only problem is we still don’t have a clear answer, in some cases trusting this “thin slicing” turns out to be the wise choice. For example, when psychologists tested student’s impressions of their professor’s performances by simply watching a 5 second clip of them lecturing with the sound turned off, and compared the results with another group of students who spent an entire class with their professors, it turned out to be almost the same outcome .
Unfortunately, that’s not always the case, like in that Coke vs. Pepsi story (for more about that read the book or visit this link http://castig.org/blink-by-malcolm-gladwell/ ).
So what should we do? How can we decide whether we should trust our instincts or not?
You have to decide that every single time you try to make a choice, the more you collect information and practice the process of decision making in any given subject, the better your snap judgments would be.